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For instance, Roku’s popular free streaming hub, The Roku Channel, hosts over 300 free live TV channels, in addition to its 80,000+ free movies and TV shows.
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These types of FAST experiences can also be a selling point for smart TV platform makers, like Roku or Amazon Fire TV. Many FAST channel providers also don’t require accounts to begin watching, which makes it easy to get started.Ī number of services have adopted FAST channels as a way to reach price-sensitive viewers while still generating ad revenue for the service provider.
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Unlike ad-supported video, FAST channels offer a more traditional cable TV-like experience where content is streaming live when you tune in, which may appeal to new cord cutters. The rise of FAST channels, or free ad-supported television, has seen increased consumer adoption in recent months, in part triggered by inflation and the channels’ relative ease of access. Google TV is organizing its own set of over 800 free live TV channels, including news channels from NBC, ABC, CBS, and FOX, and others featuring shows like “Westworld,” “Law & Order: SVU” and “The Walking Dead.” The company claims this expansion will make Google TV the platform offering the most free TV channels within one electronic programming guide. The update will integrate access to free streaming channels like Tubi, Plex, and Haystack News directly into the redesigned Live tab, alongside its existing lineup of channels from free streamer Pluto TV. Google TV has announced a significant update to its smart TV operating system, aimed at expanding access to free, streaming TV.
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